LimoFlow vs Moovs: Which Limo Software Fits Your Operation?
An honest comparison for limousine, shuttle, and chauffeur operators. Written by the LimoFlow team — we are one of the two products compared, so every competitor fact below comes from public pages, current as of September 3, 2026, with sources at the bottom.
At a Glance
| LimoFlow | Moovs | |
|---|---|---|
| Entry price | $65/mo (Starter) — 30-day free trial of the full platform, no credit card required | Free 'Test Drive' trial — 10 rides/mo, 1 user, no card processing; its plan card lists only Customer Booking, Driver App, Basic Dispatch, and Basic Analytics as included ('take Moovs for a spin before you commit to a paid plan,' per Moovs); paid from $149/mo |
| Mid-tier price | $90-$130/mo (Essential / Growth) | $149/mo Standard · $199/mo Pro |
| Enterprise | From $349/mo | From $999/mo |
| Monthly volume | 110-500 bookings & inquiries/mo by plan — busy months flex at a published 25-28¢ per additional booking, no forced tier jump | Rides capped by tier: 10 (free) / 150 (Standard) / 1,000 (Pro); the published matrix lists no per-ride overage, so more volume means the next tier |
| User seats | Unlimited on every plan, Enterprise included | 1 (free) / 3 (Standard) / 5 (Pro); unlimited on Enterprise |
| Drivers & vehicles | Unlimited on every plan, Enterprise included | Unlimited vehicles on paid plans |
| Setup fee | $75-$199 one-time (by plan) | $299 (Standard & Pro, published) |
| Card processing | Your own Stripe account at Stripe's standard 2.9% + 30¢ (other merchant options also available) | Through Moovs: 3.4% + 30¢ (Standard) / 3% + 30¢ (Pro), published |
| Flow of funds | Settles directly to your own merchant account — LimoFlow never holds or controls your funds | Runs through Moovs' integrated processing |
| Passenger-facing | Customer self-service portal & corporate client portal included | Branded passenger app add-on: $499/mo + $1,000 setup (published) |
| Corporate billing | House/corporate accounts with Net-15/Net-30 terms & automated statements | Sales pipeline tools on Enterprise (published) |
| Affiliate work | GNET farm-in integration (Growth plan and up) | Moovs Marketplace (per-booking software fee reported by third parties) |
| Pricing engines | Zone-based + dynamic pricing (demand, time, advance window) | Dynamic pricing on Pro and above (published) |
| Marketing | CRM with booking-level attribution & ROI tracking; optional SEO/Google Ads/website services | CRM, SEO, PPC, custom websites offered as additional services |
| Google Tag Manager | GTM integration and conversion tracking included — no add-on fee | Marketing Attribution (GTM) appears only on Enterprise ($999/mo) in the published matrix; available to Pro as a $99/mo add-on plus setup fee (per Moovs' help center) |
| Multi-currency | Multi-currency and multi-country operations included on every plan | Currency Payments on Enterprise only (published matrix) |
| Custom email templates | Included on every plan (advanced editor from Essential, $90/mo) | Custom notification templates on Enterprise only (published matrix) |
| Trip imports | Built-in self-service import wizard for customers & trips | AI trip uploads metered: 1/mo on Standard, 5/mo on Pro; unlimited on Enterprise (published) |
| Training & onboarding | Live demo & training sessions with the founder; video training course on paid plans | Dedicated customer success manager on Pro (published) |
| International | Multi-currency, multi-country, reservation forms in 23+ languages | Primarily US-focused (per public materials) |
Moovs figures from moovsapp.com/pricing as of September 3, 2026. LimoFlow figures from our pricing page. Pricing changes — verify with each vendor before deciding.
Estimate Your First-Year Cost
Built only on each vendor's published pricing (sources and date below the table above). Each side shows its vendor's plans exactly as that vendor publishes them: Limo Anywhere tiers step up at their published "up to N trips/month" caps, while LimoFlow plans have no trip cap — extra bookings simply bill at the published flex rate, so the LimoFlow side shows the cheapest realistic configuration. Every fee either vendor publishes is itemized so you can recompute each line. Defaults assume 200 rides/month at a conservative ~$150 average fare — typical for sedan and black-car work; stretch limo, Sprinter, party bus, and coach fares run well higher, so raise the card volume to match your fleet. Estimates, not quotes — verify with each vendor.
LimoFlow
- Essential plan ($90/mo × 12) — unlimited users, drivers & vehicles$1,080
- One-time setup fee$90
- Customer & corporate portalsIncluded
- Google Tag Manager & conversion trackingIncluded
- Card processing via your own Stripe account (2.9% + 30¢, Stripe's standard published rate)$11,160
LimoFlow allowances cover bookings and inquiries together; busy months flex at a published 25-28¢ per additional booking — no cap, no forced upgrade.
Processing is paid to your own processor, never to LimoFlow. 2.9% + 30¢ is Stripe's standard published rate — and because the merchant account is yours, negotiated rates or other supported merchant options can bring it lower.
Moovs
- Pro plan ($199/mo × 12) — 5 user seats$2,388
- One-time setup fee (published)$299
- GTM add-on ($99/mo × 12, published; setup fee extra)$1,188
- Card processing through Moovs (3.0% + 30¢, published)$11,520
Estimated first-year difference: $3,065 in LimoFlow's favor
Where LimoFlow Is Strong
- Your money never routes through us. You connect your own Stripe merchant account (at Stripe's standard 2.9% + 30¢) or one of our other supported merchant options. Customer payments settle directly to you — LimoFlow is never in the flow of funds and cannot hold, delay, or freeze a payout. When payments run through a platform's integrated processing instead, payout timing and risk holds sit with the platform and its processor rather than with you alone. Our Terms of Service put it in writing: "LimoFlow is not a payment processor, merchant processor, or financial institution. We do not directly handle credit card transactions or hold funds."
- Seats never gate your team. Every LimoFlow plan — Enterprise included — comes with unlimited users, drivers, and vehicles: dispatchers, office staff, and owners don't consume paid seats. Moovs includes 3 seats on Standard and 5 on Pro before Enterprise.
- Corporate and B2B work is built in. House/corporate accounts with Net-15/Net-30 billing terms, automated monthly statements, and a dedicated corporate client portal from the $90 Essential plan — plus a customer self-service portal for retail riders on every plan, included rather than sold as an app add-on.
- Affiliate farm-in via GNET. Receive affiliate work through the GNET network directly into your reservation flow — included from the Growth plan ($130/mo).
- Pricing engines at mid-tier. Zone-based pricing and dynamic pricing (demand, time of day, advance-booking window, availability) with hourly rate floors and bulk rate import.
- Marketing is part of the platform. CRM with booking-level marketing attribution and ad ROI tracking, plus optional SEO, Google Ads, and website services from the same vendor — so acquisition and operations live in one system.
- Tracking and training aren't upsells. Google Tag Manager integration and conversion tracking are included at no extra charge — on Moovs' published matrix, Marketing Attribution (GTM) appears only on the $999/month Enterprise tier, and Moovs' own help center lists it as a $99/month add-on (plus setup fee) for Pro. Onboarding includes live demo and training sessions with the founder, and paid plans include a video training course.
- Mid-tier means the whole platform. On Moovs' published plan matrix, multi-currency payments, custom notification templates, custom pricing rules, sales-pipeline tools, trip manifests, and multi-day trips appear only on the $999/month Enterprise tier — and trip imports are metered below it (1/month on Standard, 5/month on Pro). LimoFlow includes multi-currency and multi-country operations on every plan, custom email templates on every plan, dynamic pricing from the $90 Essential plan, and its import wizard as a built-in tool.
- International by default. Multi-currency, multi-country operations, and reservation forms in 23+ languages, serving operators across the US, UK, Canada, Australia, UAE, and more.
- Tours, weddings, and packages. Multi-stop tour builder plus wine tour, city tour, sightseeing, and wedding package builders — with tour pricing per person (including age-band rates), per vehicle, per hour, or as a flat package, and per-passenger ticketing with QR check-in.
Where Moovs Is Strong
No honest comparison skips the other side. At the time of writing, Moovs holds a 4.8/5 rating from 32 reviews on Capterra, a Capterra Shortlist 2026 spot, and a GetApp Category Leader badge, and self-reports 1,000+ operators. It offers a free "Test Drive" tier for evaluating the product — 10 rides a month, one user, no card processing, with only Customer Booking, the Driver App, Basic Dispatch, and Basic Analytics listed as included on its plan card; Moovs describes it as a way to take the platform for a spin before committing to a paid plan — and its branded passenger app, a paid add-on at $499/month plus $1,000 setup, suits operators who want their own app-store presence.
If a free starter tier or an app-store presence tops your list, give Moovs a serious look.
Which Should You Choose?
Moovs fits you if…
- You want the platform with the most verified reviews
- You want a $0 tier you can remain on without subscribing (Test Drive: 10 rides/mo, no card processing)
- You have budget for a branded passenger app add-on
- Your office team fits within 3-5 user seats
LimoFlow fits you if…
- You want to evaluate the full platform free for 30 days — every feature, no credit card
- Multiple dispatchers and office staff need access without per-seat costs
- Corporate accounts, Net-terms billing, or hotel/concierge work is core revenue
- You farm in affiliate work through GNET
- You want operations and marketing (attribution, SEO, ads) from one vendor
- You operate internationally or in multiple currencies
Most accounts are onboarded within 2-3 business days — including reservation-history migration from Moovs exports.
Also weighing the incumbent? LimoFlow vs Limo Anywhere · Ready to switch? Moovs alternative guide · Real switch, real ledgers: the Royal Carriage case study
Frequently Asked Questions
Is LimoFlow or Moovs better for a limo company?
For most operations it comes down to what's included. Every LimoFlow plan — from $65/month — includes unlimited users, drivers, and vehicles and a customer self-service portal; corporate accounts with Net-15/Net-30 terms, the corporate portal, and dynamic pricing start at Essential ($90/month), GNET affiliate farm-in at Growth ($130/month), and optional marketing services are available on any plan. Moovs includes 1-5 user seats on plans below its $999/month Enterprise tier, sells its branded passenger app as a $499/month add-on, and offers a free 'Test Drive' tier that Moovs itself describes as a way to try the product before committing to a paid plan — 10 rides/month, one user, no card processing, and per its published plan card only four inclusions: Customer Booking, Driver App, Basic Dispatch, and Basic Analytics. Teams with multiple dispatchers and office staff, corporate/B2B revenue, affiliate work, or a software-plus-marketing need generally fit LimoFlow; an operator who wants to remain on a $0 tier without ever subscribing, or is budgeting for a branded app-store presence, may still prefer Moovs. For evaluation itself, LimoFlow offers a 30-day free trial of the full platform with no credit card required.
How does LimoFlow pricing compare to Moovs pricing?
As of September 2026, LimoFlow plans run $65-$199 per month (Starter, Essential, Growth, PRO) with Enterprise from $349 per month; every plan includes unlimited users, drivers, and vehicles, with a one-time setup fee of $75-$199 on the published plans. Moovs' published plans are Standard at $149/month (3 users) and Pro at $199/month (5 users), each with a $299 setup fee, and Enterprise from $999/month; a branded passenger app is a published add-on at $499/month plus $1,000 setup. LimoFlow also offers a 30-day free trial of the full platform with no credit card required. Always verify current pricing on each vendor's pricing page.
Can I switch from Moovs to LimoFlow?
Yes. LimoFlow includes a built-in self-service import wizard: upload a CSV or XLSX export of your customers and trips, map the columns, preview every row in a dry run, and commit — typical migrations finish in minutes. If you'd rather not touch it, the onboarding team migrates reservation history and customer data from Moovs exports for you. Most accounts are fully onboarded within 2-3 business days.
Who controls payment funds with LimoFlow vs Moovs?
With LimoFlow, you connect your own merchant account — Stripe at its standard published 2.9% + 30¢, or one of our other supported merchant options — and customer payments settle directly to you. LimoFlow is never in the flow of funds and cannot hold, delay, or freeze your payouts. With Moovs, card processing runs through the platform at published rates of 3.4% + 30¢ on Standard and 3% + 30¢ on Pro. As a general matter, when payments route through a platform's integrated processing, payout timing and risk holds sit with the platform and its processor rather than with you alone.
Does LimoFlow have a driver app like Moovs?
Yes. LimoFlow includes a driver mobile app for iOS and Android with GPS tracking, geofenced trip status progression, two-way dispatch chat, digital signature capture, and in-app payments and tipping.
Moovs is a trademark of its respective owner; LimoFlow is not affiliated with or endorsed by Moovs. Competitor pricing and features referenced above were taken from moovsapp.com/pricing, the Moovs Help Center, and Capterra on September 3, 2026 and may have changed — please verify directly with each vendor. If you represent Moovs and believe anything here is inaccurate, email sales@limoflow.com and we will correct it promptly.